izzue is passionate about working across disciplines and innovating with ground-breaking collaborations. So, the chance to be the ones to facilitate the first ever personalised Pespi Can seemed like the perfect opportunity. Fans of both brands were invited to create their very own can, rendered with their name. To celebrate the launch of the izzue | PEPSI crossover, a special pop-up store opened at izzue Festival Walk in Hong Kong complete with an interactive vending machine and photo booth to capture proceedings. In keeping with the personalisation theme, visitors were also able to craft their own bespoke izzue T-shirts at a painting workshop. Attendees included the renowned Korean actor Shin Jae Ha. izzue are proud to be the very first brand to offer the world personalised Pepsi! After all, what's more iconic in the cultural consciousness than a can of Pepsi?