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izzue x Central Saint martins

Mission
izzue looks to the future. They are, therefore, naturally committed to nurturing talent and fostering the skills and ambitions of the next generation. Over the years, they have supported the work of numerous students through design competitions and funding.

Investing in London’s emerging creatives.
izzue teamed up with internationally renowned art and design college Central Saint Martins, University of the Arts London . Under the guidance of MA Fashion Course Director Fabio Piras, the creative project briefing was shared with twenty MA Fashion and ten MA Fashion Image students. They were tasked with creating a multi-functional garment on the theme of “Transform” with versatility being a core requirement. In keeping with izzue’s championing of the benefits of collaboration, the students worked in ten teams of three, each team consisting of two MA Fashion and one MA Fashion Image students.

The contest encouraged students to hone their skills and push boundaries when thinking about ethical, future-proof fashion. The ideal garment would be flexible and appropriate to wear all year round, though created with couture-level attention to detail and skilled craftsmanship. The teams were required to create a digital campaign to both communicate the product and the project as a whole.

After two months of development, Harriet Claire Cox and Margherita Mazzola were chosen as the winning designers, whilst Alannah Eileen Cooper stood out with a unique communications campaign. The competition was judged by a tripartite panel with representatives from izzue, Central Saint Martins and PHVLO. The winning piece can be worn in six different ways; it is utterly adjustable depending on personal preference and needs. It is crafted with just five panels of fabrics and a closure. The judges were impressed with the breadth of possibility – the piece can be quickly transformed from a chic hooded jacket into a clean, understated sleeveless dress, thus encapsulating the versatility and utility that izzue strive for with their designs.

To offer a meaningful reward to the winners, izzue recruited the team for a larger collaboration. Together with the izzue design team, they created a small collection entirely based on the origami concept of the winning entry. The final 6-piece capsule, co-designed by izzue and Central Saint Martins and empowered by PHVLO, includes a coat, a shirts, a t-shirts, a sports bra, leggings and a bag.

Fabio Piras, MA Fashion Course Director, Central Saint Martins comments “Working with izzue has been an incredibly gratifying experience for all our students involved in this collaborative project. Three were selected as the winning team and will see their design ideas taken into production and communicated across the brand’s retail network globally. I am very grateful to izzue for supporting post-graduate education in practice with this rewarding opportunity. As a course director, I want my students to think that being creative is what gives them commercial potential. It is the most significant learning for them to realise that a highly conceptual idea or point of view can be brought to a wider world and made accessible to the broadest range of people.”

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